The brand pays
For an agreed product appearance in a defined scene, market, channel and campaign window.
Shuffle / by Didijah
Same story.
New chapter.
Yesterday’s product. Today’s successor.
A new, authorised life for the scene.
Same story.Yesterday’s product.
Fictional RIVVA scene study
Original placement
Still on screen. No longer on the shelf.
Interactive concept illustration. The scene is synthetic; this is not an engine demonstration.
A new look.
A new agreement.
The picture is only the beginning.
The brand brings the product. The rights holder approves the use. Shuffle’s proposed service connects the work.
The content owner earns
Licence proceeds from another authorised use of content, with agreed participant shares.
Shuffle earns fees
For production and services, transactions, and planned platform access for repeat partners.
The proposed commercial model. Fees and participation are agreed for each deal; placement budgets are not all Shuffle revenue.
Refresh.
Renew. Reach.
A product update. Another campaign. A separately approved market. Look closer.
Explore one fictional example. Every new use stays within its agreed permissions.
RIVVA, brought up to date.
Illustrative placement agreement- Product
- Green RIVVA → red RIVVA PLUS
- Scope
- Named apartment scene · NZ & Australia
- Term
- A six-month campaign
- Approval
- Exact product, scene and release package
A current product. A new commercial use.
The client funds the agreed licence and separately quoted work. The rights holder authorises release. Shuffle’s fees are itemised.
Illustration of the proposed workflow, not an executed licence or live transaction.
Follow the value.
Client’s agreed budgetLicence + quoted services
Agreed settlement routeStudio or payment provider
Rights holder · participants · ShuffleRecorded proceeds, shares and fees
The six steps behind an agreement
Find the fit
The client brings a brief; the rights holder offers scenes and sets boundaries.
Agree terms
Define product, territory, channel, term, fees and payment milestones.
License the use
The brand and rights controller agree the licence and required permissions.
Approve the scene
Review the exact rendered version, including product treatment and effect on the story.
Pay and release
Use the agreed settlement route. The rights holder authorises release when conditions are met.
Report and renew
Review available delivery and usage evidence; agree a renewal, new scope or authorised fallback.
Ownership stays with its owner. A new market or term may need new permissions and approvals. Expiry follows the agreement and participating distribution routes.
Start with a can.
Look further.
Our ambition: do for digital assets what iTunes did for music.
Connect discovery, permission and payment—so a useful asset can find its next commercial life.
Start with one placement. Connect its assets, permissions and future uses.
The can is the starting point. The repeatable commercial relationship is the ambition.
Make it useful.
Then prove it.
One authorised refresh. One paying partner. A reason to come back.
The commercial thinking
Find the first fit.
Our proposed starting point: an independent content owner with authority over its catalogue and distribution, an existing brand relationship, and a same-shape product refresh.
A defined first use before a wider marketplace.Earn, learn, repeat.
The planned path starts with paid production and service work, then transaction fees and recurring platform access as relationships repeat.
The test: the value and effort of the next deal.Keep the connection.
Connected permissions, approvals and version history could make later campaigns easier to agree and deliver. Trusted access and repeat use are advantages to earn.
The opportunity extends beyond rendering alone.What needs proving.
Shelf + Editor
In developmentA local catalogue and placement workflow, with synthetic tests described in the current project record.
Authorised real footage
Next proofDemonstrate the replacement workflow against agreed visual and delivery criteria.
A paying partner
Commercial validationMeasure clearance effort, revisions, delivery cost, contribution and appetite for another campaign.
Project evidence dated 5 October 2026. The concept imagery on this page does not establish production capability, customers or revenue.
Roger Ménage
Founder · Shuffle by Didijah · New Zealand
Look closer.
Films, workflow and visual studies.
Watch the visual studies
Same product shape. A new chapter.
An earlier SHIFT packaging study imagines the green-to-red refresh in a moving scene.
15 seconds · Silent generated simulation. Different fictional packaging from the RIVVA example above.
See the product workflow
Shuffle Shelf
Product imagery, dimensions, authorisation and export records prepare an asset for its next use.
Collect · Prepare · Authorise
Shuffle Editor
Select a placement, follow its movement, apply the replacement and inspect the result.
Select · Track · Swap · Check
Product direction and local development workflow. These descriptions do not claim a validated production engine.
Why placement quality matters
Earlier composite
The product looks placed on top of the picture. Light and contact fail to connect.
Integrated illustration
Light, perspective and contact make the product belong in the scene.
Retained creative comparison. Both are illustrations, not a before-and-after engine benchmark.
See the change.
Ask what’s next.
The first customer. The next proof. The work ahead.
Open the investor briefing The proposition, business model and next proof milestone.